Riyadh-based foodtech startup Kitchenara has raised $380,000 from angel investors, it announced in a statement earlier this month. The startup did not disclose the names of investors.
Founded in 2023 by Umair Khalid, Kitchenara is trying to build the TikTok for delivery. Its app that is currently available to a small number of users as part of its private beta, allows them to discover different restaurants and their menu items through short-form videos in a TikTok-like feed.
The feed, according to a statement by Kitchenara, uses AI and machine learning to offers users with personalized recommendations based on their taste preferences, mood, and past interaction with the app. With its meal suggestions showcased in a TikTok-style feed, the startup seeks to entertain users while tackling the ever-present dilemma of “what to eat.”
Kitchenara also enables food influencers and creators to publish videos on their platform and earn a cut from sales of their videos through its affiliate program. The specifics of the affiliate program, however, are not available on their website.
Umair Khalid, the co-founder of Kitchenara who previously worked at HungeStation, said, “This investment not only validates our business model but also empowers us to accelerate our growth strategy, innovate our offerings, and continue delivering exceptional value to our users and restaurant partners.”
The startup plans to use these funds to enhance its tech, and launch the product publicly.
